Here in Switzerland, most of the non-IT people I'm talking with are genuinely surprised that for instance project managers are paid less that developers. For them just hearing the word "manager" = big buck.
Whenever I hear the term "Project Manager", and imagine all of the confusion collectively experienced by anyone who has had to explain that job, I think of Mr Burns from the Simpsons saying "Am I that out of touch? No, it's the KIDS who are wrong".
Let's call it "Project Coordinator" or "Project Advocate" or something.