[mcobrien]

I guess the VAT situation must be different in other parts of Europe. I'm in Ireland and prices are usually advertised as ex-VAT if customers have a VAT bill they're paying themselves (because they charge VAT). That isn't the case for Irish devs which is why it's noisy for me.

One other thing I noticed: I suddenly got lots of emails from promoter because the search terms I used were too broad. I have a google alert "switch multi user browser ipad" which works well, but promoter emails me every time any of these terms appears. I couldn't find a way to correctly match articles containing all those terms (is that possible?), so I had to disable it by entering a random string in the search field.

[pixelate]

I'm based in Sweden, so you'd only pay VAT if you're located within the EU and do not have a valid VAT number or if you're located in Sweden.

The syntax is different from Google Alerts (see the little grey text above the text field for the search terms). For your app I'd try "multi user browser" without commas.