[Uehreka]

> does it get handled like an asset -- auctioned off, etc?

Who would buy that? I guess if this happened enough then people would start "data salvager" companies that specialize in going through data they have no schema for looking for a way to sell something of it to someone else. I have to imagine the margins in a business like that would be abysmal, and all the while you'd be in a pretty dark place ethically going through data that users never wanted you to have in the first place.

Of course, all these questions are moot because if this happened the GDPR would nuke the cloud provider from orbit.