Being ethical is often aligned with being boring. I don't want the employees at my insurance company doing anything exciting with my personal information.
I would still argue that orderly actions that follow an established code tend to be boring, and that such codes are generally set up to encourage ethical actions.
Most well-run operations tend to be boring, because there are not enough fuck-ups to make it interesting. Kind of what you want. Agree on the Amazon thing, despite being super efficient, and operationally well-run, they could care more about people. To put it diplomatically. Amazon is very consistent between blue and white collar so. That cannot be said about a lot other companies out there.