[thrwyoilarticle]

That's a misrepresentation of what's happening. They've largely not tried to solve the adblock 'problem' because users are in the minority. And yet, despite that, they've still ramped up adverts. They're always going to advertise the maximum account they can before it hinders returns - that's economics.

So I could argue that by using blockers I'm reducing the amount of advertising the populace will take and increasing the value of a given, lower level of advertising.