[pul]

I think you have a pretty good idea on how SEO works. I try to do multiple things, and hope some of them bear fruit.

1. This very blog post is part of the SEO effort. A temporary influx in traffic, a couple of backlinks, and a larger following on Twitter (+80 followers from this post alone).

> The way I always imagined to accomplish this was to write or hire someone to write this content and present it in a blog format.

2. I've got an ex-Microsoft employee that writes content on a freelance basis. We do around one knowledge base article or blog post per month.

3. Original content that's genuinely useful and bring something new to the table (like [1]) take a lot of time, but pay off in terms of backlinks. The image by the way is release under creative commons with attribution, so I occasionally look if websites use it and ask for a backlink.

[1] https://www.nslookup.io/learning/dns-record-types/