Describing the shove sellers as LARPing content creation is very incisive. Funny how often the most successful are often selling "how to sell/create" or some fictional image of creation.
even the word "creator" these days often means someone making a podcast/youtube channel/mail list, instead of... you know someone who creates things those people talk about (engineers, film makers etc)
I knew a guy ages ago who wrote blog posts and ebooks and gave talks, all about how to "get famous on the internet". He started making them back when no one had ever heard of him.
His Twitter bio even said "I got famous on the internet telling people how to get famous on the internet".
Related https://www.swyx.io/meta-creator-ceiling