[97-109-107]

Difficult to say at this level of abstraction, but there's one strategy that we see quite often.

  - Identify shortcomings in ABC, particularly on the intersection with other software, integrations or edge cases for specialized users  
  - Build feature spikes in your project for those cases  
  - Market your product around thise cases - ie. have dedicated pages where you have a hook "Better alternative to ABC for veterinarians"

[anonfounder747]

Thanks for the strategy.

About having dedicated pages with direct product comparisons, are there any downsides to doing that such as inviting legal or other problems?