[mcv]

Even so, wouldn't it be much smarter if they kept track of what the expected life expectancy of the thing you bought is, and then years later start feeding you ads for a replacement? Or is it too hard to track people over such a long period of time?

[tomcatfish]

I don't think any advertisers would be able to offer "People who bought a washing machine 3 years ago" as a category that can be targeted without a riot