Exactly. If I just bought some power tool for a home improvement project, I am the least likely person in the country to want to buy that exact same power tool the next day.
Not if you hate it and want to return it. In fact there’s a calculation to be made - what percentage of people return or dislike their drill? Because that subset of the population is probably more likely to be looking to buy one than any other.
A return rate of say 1% may lead to more people looking to buy a drill who have just bought one in the last week than people looking to buy their first drill.
> In fact there’s a calculation to be made - what percentage of people return or dislike their drill?
If that's true, they left something out of their calculation: What percentage of people will install an adblocker as a result of feeling like they're being hounded for a few weeks? This scenario was mentioned specifically by Tim Cook when he introduced the Safari anti-tracking features.
A return rate of say 1% may lead to more people looking to buy a drill who have just bought one in the last week than people looking to buy their first drill.