[toss1]

Yup, just found this morning that an article my wife wrote on a very obscure legal topic was stolen, reformatted, and posted on some "life hacks" sort of site. It shows up #3 in the DDG results. At least her originals are still #1 and #2.

Meanwhile I have in my inbox in the last 24h at least a half-cozen emails looking to do SEO work for my company website.

Web = untrustworthy? YUP

I'd happily pay for a serious version of 1999 Google, but updated to filter out anything advert based, and search for exactly what I want.

Search is such a fundamental function, and we've done the experiment and the advert model fails - it needs to be just another utility.