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by marginalia_nu
1583 days ago
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I honestly don't think this is the problem, like at all. There are human websites made by humans, still. There's more crap, sure, but the good stuff is largely still out there. The problem begins and ends with the conflict of interest that Google both sells ads and selects search results. If they didn't have a vested interest in people visiting sites with their ads on them, they could decimate the number of spam results. |
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The only thing that influences Google search results is Google's desire to keep as many people using Search as often as possible, since nearly all of Google's money comes from showing those text ads at the top of the Search results. This is all public information, you can read it in the 10K etc.
So if Search sucks, it's not because Google has the wrong incentives but because they can't solve the problems Search faces.