[zestyrx]

This is partially due to the proliferation of data-driven static site generation.

Two types of sites I see popping up are:

1) "shims", which generate the bare minimum static content required to get listed on Google, usually for obscure or long-tail queries

2) "skins", which make exact copies of sites with publicly available context (like Wikipedia or npmjs.org).

Both are enabled by tools like NextJS which allow you to take data and convert it to a static site which does well with SEO.

I wrote about this in depth here: https://zestyrx.com/blog/nextjs-ssg