As soon as I visit every website I am asked to install an app. That doesn't mean I install any. People will only switch browsers if they are discontent with what they have.
At this point in time, people wholeheartedly trust Google. Chrome works well enough for the majority of people.
Would Firefox improvements make such a difference in comparison to Chrome? With the current processing power we have on our hands and laptops, I doubt people would care.
As a marketer, the only way to go about this would be "the path of privacy", and maybe try to get traction in the EU market where privacy is being valued to the point of having proper legislation in place.
If Firefox became the standard for privacy, I can see large public organizations start to make the shift, even if it was for compliance reasons. Then maybe people who use those browsers at work will start to use them at home.
Of course I'm pulling this out of my ass, but it's A path I can see as an hypothesis.
I think people's general dissatisfaction with bloated sites and slow internet will make them try Chrome when Google, a company they mostly trust, tells them its better. Then Chrome will prompt them to become the default and for a lot people that will be it.
At this point in time, people wholeheartedly trust Google. Chrome works well enough for the majority of people.
Would Firefox improvements make such a difference in comparison to Chrome? With the current processing power we have on our hands and laptops, I doubt people would care.
As a marketer, the only way to go about this would be "the path of privacy", and maybe try to get traction in the EU market where privacy is being valued to the point of having proper legislation in place.
If Firefox became the standard for privacy, I can see large public organizations start to make the shift, even if it was for compliance reasons. Then maybe people who use those browsers at work will start to use them at home.
Of course I'm pulling this out of my ass, but it's A path I can see as an hypothesis.