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by shoto_io 1590 days ago
I agree 100%. I think from an investment perspective putting most of your time into marketing yields the highest return.

My biggest struggle so far is: How do I find those people to "sit and talk" to? Any advice on that?

3 comments

I'll be honest, I don't have a ton of experience when it comes to finding investors, and other early stage enablers. However, when it comes to your market, I think the question is better asked, who is your audience?

Who do you expect to use this product day in and day out? And then make it even smaller and go look for those people on LinkedIn, Reddit, HackerNews, Twitter, etc.

Then just hit them up. You don't have to be selling necessarily, you can simply be asking about the problems they might have or looking for feedback on something.

Obviously this depends a lot on B2C or B2B, but there exists a community of people somewhere with the problem you're trying to solve or a company which is kind of a community :D.

If you can't find an audience, then I think that also answers your question.

Thanks!
By the way, I just learned the ABC rule in this thread (Always Be Selling) :)

So, you should go ahead and subscribe to my newsletter. It's pretty good:

https://www.shoto.io

No ABC thread is complete without this joke from my grade 8 science teacher.

What did one AAA battery say to the other?? Always be celling.

My approach has been to put out something as early as possible and then be very responsive when people ask questions, make suggestions or report bugs. And this has resulted in lots of useful feedback for all 3 products I have developed. It takes time though and you have to go the extra file with support.