[spicybright]

It's basic scrutiny of an article. If a company primarily sells fitness watches, publishing articles on fitness will net them sales, whether it's true or not. The incentive to be correct isn't there, unlike more rigorous sources of information.

It's the same reason you shouldn't blindly believe the marketing words on the back of a box of cereal.

[jamiek88]

They are a well known company in the fitness space.

This is like backblaze blogging about drives or square about credit card processing.

[carabiner]

What? If a fitness company started posting absolute bullshit like "vaccines hurt running performance," I think that would reflect poorly on them and cause them to lose sales. I wear a fitness watch similar to a Polar and would abandon my brand if they started espousing health pseudoscience.