[weaksauce]

were there any hoops you had to run to get that to work? afaict that's not possible ootb without adding a flag to the command line. I'll admit that I haven't really tried it since many years ago.

for 90% of the users out there that we need to convince to use firefox: having a command line switch is about the same as not having the feature at all... chrome has a menu item that brings up a brand new window in that profile.

I want firefox to succeed and it's my daily driver.

[feanaro]

You do have to use the command-line and there is a single hoop: the `--new-instance` flag. I agree the situation could be made "normal" user friendly and it isn't right now.