[chevman]

There have been plenty of companies that have followed this pattern - GoodRx, SingleCare, ScriptRelief, etc.

As others have pointed out, Cuban is basically running a lead gen operation that then services customers drug needs via a white labeled site/fulfillment operation run by TruePill.

Any idea who is funding TruePill?

One of the largest PBMs in the industry - https://www.optumventures.com/portfolio/

Many ways to make money in pharma!