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I worked for a PBM back in the 90s. The company, and the whole industry, was/is shady AF. I remember once when I was volun-told to work for new program that handled "rebates". They needed a nerd to support the servers/databases. There was a presentation explaining the program and how it worked. At the conclusion, I asked, "So, this is a kick-back?", and the room went silent. "No, it's not a kick-back. It's a rebate." Hmmm. "Well, it sounds like a kick-back. What's the difference?" We went back-and-forth for a minute or two. Then, finally, some suit spoke up and said "Kick-backs are illegal. Rebates are not." And that was that. So, I applaud Mark Cuban for his efforts here. I hope this succeeds. |
A kick-back would go to the doctor or pharmacist for pushing the customer toward a medication. The problem in this scenario is the monetary incentive to mislead the customer.
With medication rebates, the customer is getting the drug one way or another. The rebate just discounts the effective price and sends the discount to the customer. The only party not aligned is the insurance companies (who, IMO, probably hate this system more than anyone)