Amazing project. Poor marketing. Authors should put in huge bold letters: no in app purchase, no subscriptions, no spying on you, just pure joy of gaming.
I found the marketing to be very concise. Small device, games preloaded, make your own games. While the points you make may be important to you, I don't think they're the key selling points of such a device.
It's not really about playing games. The project seems to target people who want to learn microcontroller programming with a fun interface. Sure you can load community games on but that seems a lot less fun than making your own since the display and microcontroller are so limited you aren't getting much on there.
Interestingly, I originally bought it with this mindset (kickstarter 1/10000 owner here) but, life had other plans and basically it's become a very useful desktop toy playing exclusively breakout... and I couldn't be happier with it?
I do intend to program something for it, sometime, but, just can't spend any spare time on it right now.
If I did have the time, I'd really like to revive some of the past attempts at building games in Rust for the thing.
Haha yeah I also got one and haven't used it yet. My interest in micro controller programming comes and goes and if I have to wait for shipping before I can start my project, I'll be over it before the thing arrives. Breakout does sound like the perfect game for it though.