[blrs]

Here's a prediction: Since facebook "senior executives" are so fond of central planning, i.e., personally picking winners and losers for kickbacks, instead of creating a level playing field and letting the users pick the best services, its very likely that facebook will suffer the same fate as other centrally planned entities...viz., run into the calculation problem (http://en.wikipedia.org/wiki/Economic_calculation_problem). They'll make one big miscalculation that will be the end of it. The most obvious miscalculation is mismanaging security, letting in a potent virus that takes down all or enough of facebook's servers.