[blackcadillacs]

I agree and would even go as far as to say that I don't like tying dynamic effects to scroll position at all. Those Apple sites are "cool", but they're hard to parse. If I want to find some piece of info again, it's not easy.

Really wish animations would go away for the most part. They make sites and tools take longer and force the user to pause between actions when they may not need to otherwise. If the animation contributes something, fine, but if the purpose of a site is to show off pictures and text, just leave the animations out of it.

[pimlottc]

I do agree that animation, when used, should be a deliberate and thoughtful choice. Sometimes animations are helpful to show a connection between two things, illustrate change or show contrast. A designer should have always ask, what value does animation add here? How does it strengthen communication and understanding? Animation can be a great tool when appropriate but shouldn’t just be a mindless default.