[spoonjim]

I think this will be successful on Instagram because there is a TON of e-commerce happing on Instagram with awkward mechanics like linking to an Etsy or Shopify store in the image caption. If a vendor like this: https://www.instagram.com/summergirldesigns could just allow "Add to Cart" for each of her items, it would probably result in more sales.

[cyral]

This has actually been a thing on Instagram for a while now. There is an entire shopping tab on the app. Not sure how that differs from Facebook Pay though.