[bitcharmer]

> McKinsey study concluded that nobody in the developing world would buy smartphones because they were too expensive

Just goes to show what all those fancy consultancies are worth. Same applies to Gartner and their "predictions".

When are people finally going to stop for the scam of the big five brands?

[wand3r]

Consultancies provide a valuable service of blame laundering. Obviously, this isn’t the exclusive use of consultancies, but it does allow management to save face all the time.

[nuclearnice1]

big five?

[atarian]

Parent is referring to consulting firms: https://en.wikipedia.org/wiki/Big_Four_accounting_firms#Big_...

[anxrn]

I think parent is referring to the cohort of large management consulting firms (McKinsey, Bain, et al.).

[adenozine]

FAANG? Facebook Amazon apple Netflix Google

Not sure why Microsoft always gets left out...

[magicjosh]

HN thread on this: https://news.ycombinator.com/item?id=22165118

[lightbendover]

No, consultancies.