[codazoda]

Your comment reminded me of the old AdSense model where the advertiser (Google in this case) would look at the content of the page the ad was on and decide what ad to display as a result. In a way, this is just like magazine advertising where the seller can pick a publication that they think will cater to buyers. Maybe they can even pick a specific article.

Personally, this is the model I long for again. If I’m looking at articles about bike maintenance, I’m getting ads for bike tools and supplies. Instead, I’m getting ads for USB power cords because I just purchased a new one to replace the one my dog chewed.