[ScottWhigham]

Well, the idea comes to my mind that, if it could be done for $600 (or even $6000), then it's a side project that any developer, anywhere could do in a month of spare time if they had the idea. You can't patent/trademark an idea either so, if you can build it for cheap, someone can copy it for cheap as well.

Looking at your specs, I don't necessarily agree that you'll need $25k minimum. It seems pretty simple to me too; $1k-$3k for the right person seems right to me to get you your beta then another $1k for bug squashing and $x/mth for maintenance.

What I don't get is that (a) you aren't the developer, (b) you aren't wanting to write copy, and (c) it doesn't seem like something that needs a salesperson making calls, so what's your role? Rhetorical question really.