They don't want to keep the unmapped value in the resulting collection at all. flatMap allows for removal of an element in one traverse, unlike filter+map with eager behaviour.
Sure, there's many ways to skin a cat. Given the option, I wouldn't choose either of these, and instead use something like filterMap[1] which I think conveys intent better than a fold or flatMap.
Btw, I'm assuming that the original map questioner wasn't solely using flatMap for side-effectful iteration, which reading again, I'm a bit suspicious about.
For posterity (and forgive me if this JavaScript syntax is inaccurate; I don't write it so much these days)…