I'm assuming that he is running an ad-supported business on the Internet, and will be subject to the same temptations that everyone who runs an ad-supported business on the Internet are subject to. Perhaps he will manage to avoid these temptations, especially if his thing makes enough to give him a comfortable profit without courting VC and its demands to pivot into whatever model results in the most unicorns flying through the air on jets of cash expelled out of their buttholes. Perhaps he will not.