[thinkharderdev]

This article seemed pretty incoherent:

> Companies and business leaders don’t care if jobs are hard or annoying or take longer than they “should”. The difference between a user story taking a day or 3 days is negligible compared to its business value.

And then literally two sentences later:

> They care about time to market.

[Gupie]

The first is in regards medium/long term maintenance. Whereas time to market usually refers to the first version of a product.