[freeqaz]

It's all about the way you frame it to yourself. Technically, even writing docs is marketing.

If you feel "corrupted" when writing docs, then I'm truly sorry. If not, then just try to reframe it in your mind as "writing docs" for your users. If your audience is technical, then they'll appreciate the emphasis on actual details.

Also, even docs often start with a "dumbed down" explanation of what something does. It doesn't mean devs are dumb. It's just important to communicate the value quickly so that people can decide if you want to dwell deeper.

Basically, your landing page is a summary and your deep dives are the "advanced" pages of your website. It's all possible _without_ marketing buzzwords too!

Beyond that, I'd say blogging is huge too. Just write about stuff you find cool and it'll help get eyeballs on your stuff. It doesn't have to be specific to your product. Just having content that people like helps you build your branding and get some early traction.

Obviously there is more to it than this, but that's at least a good way to help get you out of this "mental rut". Cheers!