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One major problem with this article is that it confounds content-based sites with the web. Just a quick sampling of Alexa's Top 100 Sites for about 10 random countries indicates that Google, MSN, and Yahoo (or their localized versions) are frequently among the top ten most visited. So there are in fact some truly global sites on these here interwebs.

What types of site vary the most between countries? Sites that produce content, like newspapers, all-in-one portals, and video sites.

Maybe the problem with Hulu and Pandora isn't just their complex licensing agreements, but also the content that they license. Anyone been to karaoke bars in Asia that are popular among youth? Guess what? Only about one-tenth to one-third of the content is in English. Look hard enough, like mechanical_fish suggests and you'll find plenty of similar sites (some even identical) in other countries.