[efsavage]

This is changing. As people who grew up with the internet start to become responsible for spending, salespeople are figuring out that "no price = no lead". It's a slow process, I'd say it's got another 10 years of steam left in it, as the old guard (on both sides of the table) fade out, but I hear this concept being discussed from business/sales/MBA people far more today than 10 years ago.