[ataru]

I like to use "software developer" because it's the most straight forward description of what I do. When I need to describe my role to people who don't work in the software industry, it's useful to have a simple title.

Development is more than programming, as it includes other aspects of creating software. I'm not sure we should use the words engineer or architect, as both have strong meanings in other professions, which might not completely fit.

Another reason I like the word "developer", is it implies that there is an ongoing process of "development" - a process which changes direction as it progresses and develops continuously. That fits perfectly with the agile practise I use.