[edmundsauto]

I'm not sure I agree with your framing around emotion - it implies a subtle judgement around using emotion versus pure rationality. However, we all have to live with deals we've made, and we know that no humans can be purely rational - so holding that up as the preferred gold standard feels off the mark.

That said, the weirdest thing to me is that I can be aware I'm making a suboptimal decision and still want to do it. The experience of the gap between the rational and "emotional" choice is such a weird feeling!