[davnicwil]

Think it depends on the lens you view this with.

If it's iphones have reached saturation with small business owners, let's build a business on top of that already dug and locked in moat, then perhaps.

If it's offering this feature is a driver for more small business owners buying and sticking with iphones and the accompanying ecosystem, you can see how it's perhaps the smarter play to be an open platform here.

[btown]

Right - the last thing Apple wants is to let Google take the high ground of "only our platform makes this business-critical API available to multiple apps, therefore if you're a small business owner you need to choose Android."