[jessicarios]

The difficult part is product development. Just because one is a software engineer doesn't mean that one necessarily has good ideas for new products. It would be much like a great cook doesn't necessarily know how to create a restaurant. The skills needed for entrepreneurial success are different than those needed for software engineering. In reality, starting a great company is much closer to starting a restaurant than it to simply making quality meals. One has to know what to make as much as knowing how to make what you make into something people actually want to buy.