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by ywain 1594 days ago
I recently cancelled my Netflix account.

Cancelling was easy enough. However about one week later, I got a churn email in the style of "Hey Ywain, here are 3 good reasons for you to ~~give us your money~~ subscribe again".

I was pretty sure my account was set to not receive any kind of promotional emails, so I clicked the "Unsubscribe" link. The link asks you to login, and immediately after login it redirects you to the one-click page to resume your subscription rather than the communications settings page.

Even after manually navigating to the communications settings page, I was able to verify that my account was, in fact, set to not receive any kind of emails at all from Netflix, so there's nothing more I can unsubscribe from.

Very disappointed in Netflix, and won't be resubscribing any time soon.

Re. Amazon, the process to unsubscribe from Prime is a textbook dark pattern which requires 3 or 4 clicks on pages with 3 buttons where 2 out of the 3 will stop the unsubscribe flow and the third button being of course the less obvious one.

2 comments

Mark it spam. This is becoming a mantra for me. Companies don’t respect marketing consent preferences, or just don’t provide an option. If you didn’t ask for an email about a specific transaction, it’s spam.
When you mark an email spam you should not get another non transactional communication from them, ever