[CleverLikeAnOx]

I know the founders of Tines, so I can confidently say that it wasn't dreamed up by a VC. The founders both come from an infosec background. They basically left their jobs to build the product they wished existed.

They were quite good at security operations. That probably made it easier to gain initial traction because they understand their target niche's problems.

I won't upvote this article because it's content marketing spam, but I respect the hustle and hope that it works for them!