As a product manager in this space, this stood out to me too. If I had to speculate:
- “Low code” is the current shiny thing
- These products are not sold to engineers, they’re sold to management types
- Management will only consider bringing in low code tools, because they believe this will save money on devs in the long run
- But that’s never how things play out, and engineers get involved anyway
So by making a “low code tool for engineers”, it seems they’re acknowledging the reality of the low code space and making sure the person who ultimately has to maintain this has the tools to make them successful while doing so…while also acknowledging the reality of selling integration/automation tools in 2022.
I could be way off here, but this is the only way that positioning makes much sense.
I guess it's meant to be low-code but as engineers they understand you can't low-code your way out of everything so escape hatches or advanced settings are provided for when "low code" isn't enough.
- “Low code” is the current shiny thing
- These products are not sold to engineers, they’re sold to management types
- Management will only consider bringing in low code tools, because they believe this will save money on devs in the long run
- But that’s never how things play out, and engineers get involved anyway
So by making a “low code tool for engineers”, it seems they’re acknowledging the reality of the low code space and making sure the person who ultimately has to maintain this has the tools to make them successful while doing so…while also acknowledging the reality of selling integration/automation tools in 2022.
I could be way off here, but this is the only way that positioning makes much sense.