[johnrob]

A start up is desirable because:

1) Chance for a life changing payday, that could free you from the burden of working (if that were desirable - I have a theory that working is more fun when it isn't required).

2) Ability to control how the game is played. You don't want to lose because you were forced to follow someone else's direction - if you lose it should be your own damn fault.

If you can create these two things in a big company, let me know :)