[lastofthemojito]

Cancellation pain is a big driver for me too. I've heard lots of people say something like "streaming services are no better than cable was, once I get Service A, Service B, Service C ... I'm paying as much as I was for cable". And that may be true for some people, sometimes. But if the streaming services are easy to cancel, then I often only keep a subscription active for a couple of months at a time. Ok, I saw the HBO-exclusive stuff I wanted, now I'll disable it and maybe check it out again in a year. And that's easy to do now! I guess HBO doesn't love hearing that part, but easy cancellation makes me much more willing to sign up for it in the first place, which they ought to be happy about.