[bradleyjg]

Okay. If the US government, in the form of the NIH, spent 1.8 billion dollars trying to get people to exercise more do you think we’d see substantially more exercise happening than we would have otherwise?

[ohyeshedid]

Personally, I would doubt "substantial" increases, but that would depend on how you'd want to define that and such.

That doesn't mean they can't, won't, and don't, shift cultures in many other ways.