[keithnz]

unfortunately the world is growth and consumption hungry and we don't want to do anything that compromises wealth creation, even reduction targets are deeply resented, let alone actually achieving sustainable consumption levels.

[seibelj]

Nothing in the universe is truly stagnant, and that applies to businesses. If a business is growing productively - meaning its revenue is growing faster than its expenses - then it is a net value creator. The more value a business can provide at a lower cost than other entities, the better all of humanity is.

If there are 5 companies, and 1 starts to do something wildly cheaper and better than the other 4, then we reallocate to that one and let the others die off (bankruptcy, acquisition, merging).

We like growth as a species because we always want more needs met at a lower cost. Then we can redirect the resources of less efficient firms to more productive ones. Onwards and forever.