[version_five]

I disagree with this. Not saying it's impossible to build a reputation on haggle or whatever but networking and getting to know people (potential employers) and their problems is more important.

I've been on both sides as a contractor and hiring contractors. I've never seen anyone go for the "smartest" person or a popular person in the field. It's all about comfort working together, and being top of mind when there is work. For the latter point, some kind of "presence" on social media or whatever may help, but I still think there's a massive wall between media and reality (like I'd never consider reaching out to a social media celebrity if I need work done). Regular calls and check-ins, pitching ideas, getting to understand clients. That's what wins the work. And once you're in, just do a good job (again be understanding the client needs, not really by being smart) and you're good.