[stevenicr]

I must disagree with this notion.

For one, google now encourages and helps SEO - it's no longer a taboo term that leads to lifetime blacklisting - so google is publicly explaining and apologizing sometimes to SEO's (and others who listen/watch/read john mueller and co)

secondly in reference to the bad results and SEOs ruined google - um no. Google ruined google. Google went to war against SEO and disappeared much of the good on the web as collateral damage.

Google also got creative with ranking things based on things that push youtube up and other google properties for many results - as well as news type publications - which means for many queries it's now pay to play - pay adwords to rank 1st page or lose 90%+ visibility. And many good sites can't afford to pay per click to be on the first page.

Google is giving you results it wants you to think are 'good' - which has been pushing many of the results we actually want far and away. (Which interestingly sends more traffic to google properties adding to their value, and forces other to pay for adwords or not be seen by most in the world)

in my humble, and yet biased, and not very broadly researched (fairly focused), opinion.