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by MauranKilom
1598 days ago
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Incredibly insightful, thank you for taking the time to post this! > - Don't send to addresses where you have not contacted them or had any interaction at all for > 1 year. If you haven't kept in touch with your customers, then that is on you. That seems odd though. "Keeping in touch" in regular intervals is exactly the kind of thing customers may want to unsubscribe from, so a working unsubscribe function means there are customers where I cannot keep in touch. How is that on me? That means I can't send e.g. a password reset email to them if they try to log in two years later? |
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My point here is "consent to send", e.g. I think most people would find that someone importing a years old list of email addresses and then suddenly sending marketing messages is unacceptable and constitutes spam.
If you're "doing it right", then "touching" your customers with a once a year "Hey, we haven't seen you in a while" message is absolutely fine and generally a good thing to do as it maintains consent, because they can unsubscribe if they're no longer interested (as they might have forgotten they signed-up or had an account).
If someone hasn't logged into your "service" for >1 year and now wants to do a password reset several years later, then I would say that is entirely different.
We generally try our hardest to handle this case without it causing a listing if you hit our traps with something like this.