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by stankal
5381 days ago
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One of the issues I've been struggling with is dedicating the time for writing a blog. An entrepreneurs we offer have to: code, test, manage other devs, provide customer support, design features, market, manage business, etc. Everytime I think about starting a blog, and I do think it's very valuable, I am discouraged as I know that some of the other areas of the business will likely suffer. Any advice or insight on now to add blogging to the todo list? |
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Your question is covered amply within the book, but the gist of it is that you need to take the following steps.
Step 1: Have the right mindset. Blogging is not optional for your business. Inbound marketing is an extremely cost effective tool to help you promote your business. To ignore it is to to leave money on the table - and potentially a lot of it at that. Blogging, for your startup, is a marketing activity.
Step 2: Schedule it. Do you code just when you want? Do you answer support emails whenever the mood strikes? No. So if blogging is a serious component of your business, you need to schedule time for it. OK, you're busy, we all are, but can you spare one or two hours a week? Set that time in your calendar. That allocation is sufficient to publish at least one post per week.
Step 3: Write it. You just had a pop up appear from your online calendar that says "Write a post titled 'How Coach to 5K changed my life'". Good. Now sit down and start writing for an hour in order to complete the post. The more frequently you do it, the faster you'll become. The book suggests several techniques for focusing (including the Pomodoro Technique), and includes a large list of suggestions for dealing with writer's block.
Step 4: Promote it. Use an hour, usually much less, which you booked ahead of time, to promote your article. I dedicated Part 3 of the book to this topic. Just follow the steps, it's all written down and ready for you to avail of.
Other parts of the book will guide you in terms of strategic decisions, and the chapter 11 (which is in progress at the moment) is going to be solely dedicated to aiding startups in promoting their own products.
Your concern is valid for sure, but I believe my book will squash it out and put your mind at ease well before you finish reading it.