[joez]

I had thought that BankSimple was slimming down the traditional banking model and passing the savings (in the form of interest) to customers. I still love that they're tackling Goliaths but they need to be a little clearer on their vision and value proposition.

[philwelch]

slimming down the traditional banking model and passing the savings (in the form of interest) to customers

That's ING Direct's business model. It was hard to beat until the recession started and interest rates crashed, but even now it's pretty great.