[rycomb]

[ It’s Performance Is Like Molasses ]

The "it's vs its" fight's dilation is overdue: I knew that it was going to become a grammar mistake spreading throughout, reaching almost every pseudo-professional writer...

I guessed that anybody criticizing the trend towards the unnecessary apostrophe would be: either considered a grammar nazi; or their own writing being extraordinarily examined for mistakes (as a punishment for their criticism).

As a non-native speaker, my language credentials may be slim, but I can't really stand the -quite widespread- extra apostrophe when it's a possessive "its". The reversal, though, doesnt bother me that much. I guess that it's about character conservation.

[maximus-decimus]

People just don't know what a noun, verb or possessive adjective are. For some reason school never tries to teach it to you after you're 10 and people go on learning literature without knowing the role of different words.