[8note]

This is not to say that businesses should not do this, only that they have to position themselves to profit from this change in the market.

Selling to both sides can be a profitable venture, which encourages neutrality, but so is locking in customers by something other than the quality or price of your product

[chr1]

I am saying that if we condemn such behavior in all cases (even when neutrality is violated in our favour) we'll reduce the situations when that second strategy becomes profitable, and that will benefit everyone. We don't even need a very large percentage of people for this, even a relatively small group that always supports neutrality will be enough to keep the market neutral.